Employer Branding
Employer Branding
Attract and Retain Top Talent with Effective
Employer Branding
Present
and engage through your organization’s authentic Employee Value Proposition
What is Employer
Branding?
Organizations
today grapple with unparalleled challenges in the pursuit of attracting,
retaining, and engaging top talent. How they identify and present their
authentic selves to audiences, internally and outside, can decide the future of
the businesses. Employer branding is the strategic process of shaping and
promoting an organization's image as an employer, accentuating its unique
values and offerings to attract and retain top talent. A consistent approach to
communicating the employee value proposition combined with reputation building
measures can give organizations a strategic and competitive advantage.
Why is
it Important?
· Anticipating Trends: As recruiters anticipate increased
investments, staying abreast of employer branding trends is crucial for
adapting to the evolving recruitment landscape.
· Employee Satisfaction: Recognizing the importance of job
security and understanding attrition factors contributes to heightened employee
satisfaction.
· Brand Impact: A robust employer brand, twice as
likely to attract job consideration, plays a pivotal role in shaping
organizational perception.
What
Trends Are Shaping the Landscape?
· Anticipated Shift: According to LinkedIn's Future of
Recruiting 2023, 60% of recruiters foresee an upswing in employer branding
investments, with 64% envisioning a future more favourable to candidates and
employees.
· Job Seeker Dynamics: Job security stands out as a prime
driver for employee satisfaction, with 72% feeling secure in their current
roles. A critical note for organizations is that job seekers leverage an
average of 3.4 channels in their job searches (source: Randstad Employer Brand
Research 2023 Global Report).
· Attrition Factors: Key factors leading to attrition
include career advancement, salary equity, role monotony, and recognition
(Future of Pay, 2023).
· Excellence Markers: Top companies distinguish
themselves through clear communication, attention to employee welfare, and
adaptability (MIT Sloan Management Review, 2020).
· Brand Influence: A company's employer brand
possesses twice the influence on job consideration compared to its company
brand. Activity on the LinkedIn network shows that 61% of members following
your organization are willing to be brand ambassadors and share your EVP with
their networks (LinkedIn Hiring Solutions, 2012).
What are
the Key Considerations in Employer Branding?
· Crafting a Distinct Employer Brand: Understanding
the impact of a strong employer brand. Attract and retain top talent.
· Defining Your Employer Value
Proposition: Analyzing industry employer value propositions. Stand out in the
competitive talent market.
· Cultivating Employee Engagement: Exploring
effective employee engagement strategies. Cultivate a positive workplace
culture.
· Leveraging Social Media for
Branding: Understanding the role of social media in employer branding. Leverage
platforms for enhanced visibility.
· Measuring and Enhancing Brand
Impact: Key metrics for evaluating employer brand success. Make data-driven
decisions for brand enhancement.
Who is
it For?
Organizations
and Human Resources Practitioners, irrespective of size or industry, seeking to
enhance their employer brand and attract and retain top talent.
Why
Choose Intraskope and Aniisu K Verghese PhD?
Intraskope sp.zoo., is a boutique internal
communications and personal branding consultancy. As a leader in internal
communications and change for over 22 years, Aniisu K Verghese PhD believes in unlocking the potential of individuals within organizations
and beyond. With a proven track record and recognition as LinkedIn's Top
Personal Branding and Internal Communications Voice in 2023, Aniisu offers:
· Authoritative Expertise: Aniisu authored “Inclusive Internal Communications”
(2023) and Internal Communications – Insights, Practices
& Models (2012),
comprehensive books to equip professionals, students and academicians to get
stronger with the domain
· Personalized Coaching: 1:1 coaching sessions for leaders to develop an inclusive
approach to gaining influence within
· Customized Workshops: Tailored training and workshops to
learn new skills and capabilities. Read testimonials.
· Online Course: An online course dedicated to internal
communications.
· Insightful Newsletter: Regular tips and insights shared
through Aniisu's LinkedIn newsletter.
Are you
ready to power your employer brand and build a strong reputation in the market?
Connect
with Aniisu K Verghese PhD today:
E-mail: aniisu3@gmail.com
Book a
slot: https://meet.brevo.com/aniisu-k-verghese/ask-aniisu-
Let's shape
your employer branding journey together!