A personal brand is the value that we create for others. It is the reputation that others believe about us. If you are a freelancer, a personal brand is the difference between success and struggle. Employees who have a strong personal brand are the most valuable evangelists of any employer. If you want to know how it works, this book is a great place to start.

As a practitioner of mass communications and public relations, I feel this book is very timely, relevant, and interesting. It tries to fill a niche requirement that most students, entrepreneurs, home makers and professionals have of how to progress in their lives and careers. Through this book, they will learn how to develop core values that will go a long way in their personal brand building. How do you stay the course, while being committed and consistent? Aniisu’s book Get Intentional is a must-have for anyone interested in unconventional approaches for personal branding and professional advancement.

Get Intentional begins with this most challenging period of our lives. A sweeping pandemic that shuts down our reality. It rips off our veneer of security. It obliterates all rulebooks. It leaves us baffled at the next step to take. Start with yourself, something tells you. Aniisu K Verghese’s Intentional does that for you. It tells compelling stories of personal branding that matter. Discover your best self. Look past the artifice. Be the only one who does what you do. As it starts all over again, hold this thought, for when you step out into the new world. Let’s Get Intentional.

First time, Aniisu and I met, we went for a short walk in Copenhagen, Denmark. Aniisu was visiting for a talk at a large international communications conference. What amazed me was that he still found the time to be present, to observe, to ask questions, and to enjoy the sites I showed him. Rare qualities I appreciate in people when I face it, and I am proud that I have been able to call Aniisu a friend since. In his new book “Get Intentional,” Aniisu shares his recipe on Personal Branding, which is unlike what you will read anywhere else. It is grounded in conversations with practitioners, who successfully have built a sustainable personal brand.
Not because they wanted to be famous on Instagram or another Social Media channel! Instead, they wanted to make a positive impact, and have done so by steering clear of distractions and by exhibiting discipline and authenticity.
I give the new book of Aniisu my strongest recommendation to any individual, who wants to be intentional about sustainable personal branding.

I have known Aniisu for close to a decade. He has been at the forefront of research around Personal Branding. I'm thrilled to note that his second book Get Intentional focuses on helping individuals who want to build a brand around their persona. This book will certainly be an asset to anyone who wants to break the clutter and stand out in a crowded world. As the Universe gets increasingly competitive, our authenticity and behavior will play an important role. Books like Get Intentional will ensure we not just do the right things but do everything right.

Aniisu is very passionate about how personal brands work. He blends research insights, personal perspectives, and individual anecdotes to create compelling frameworks and patterns that can build effective personal brands. The new era is about "Human Brands" created in a "Digital World" and this book provides practical suggestions. Read the book to get the best holistic perspective about building a sustainable personal brand.

Today, more than ever, it’s critical to succeed unless you stand out in the crowd. The same is true for companies and brands trying to capture consumer attention. As someone who writes about marketing and branding several times a week, I not only appreciate but highly recommend Aniisu’s new book that not only delves into but shares unconventional approaches to successful personal branding.

A Master Craftsman at work is a joy to behold. Over the 22 years I have known Aniisu, I watched him transform from a tentative professional to a consummate authority on his métier. The work he produced “Get Intentional” now is an embodiment of all that he espouses and articulates. A rich trove of conversations from proven achievers who have distinguished themselves in a variety of highly competitive fields, it offers easy steps to incorporate into your life.
Because these insights flow from individuals who have mastered, the art of personal branding—the content is compelling, not preachy. No matter what profession you represent, the most emphatic goal is to stand out; “Get Intentional” will enrich you. The style of the book is easy and flowing, much like the author. This book is not meant to be a one-time-read, as it offers a blueprint that can be referred to, from time to time.
As you navigate career or business realities, this book “Get Intentional” offers strategies to reflect, reorient, and rise to the top. Aniisu has done an exceptional amount of work compiling and curating this and I sincerely believe it becomes a go-to manual for personal and career success. I wish much success to this work and desire more to come!

"Personal branding is a critical key to professional success, and Aniisu K Verghese has unlocked the secrets in Get Intentional! Filled with practical and thoughtful reflections, this book provides a guide to getting ahead and finding fulfillment. A must read!"